years ago, it seemed the media industry was in trouble as newspapers shuttered, publishers scrambled, and presses went quiet. Today, the thing that seemed doomed to kill content - the internet - is feeding its growth and cementing its value.
Tired of dwelling on the death of print, creators of all kinds are exploring the unique opportunities afforded by digital. They are taking advantage of flexible media like YouTube, Tumblr, and Vine to directly shape and share their stories through technology. Some of the most well known journalists, who for years filled print pages with content, are striking out to play in the more expansive digital world.
And content is no longer just the domain of publishers. Content is being produced in the most unlikely of places - like the company whose sole product is an energy drink, who flew a man to the edge of space just so the world could watch him jump.
These creators are weaving a digital content web, and we're just beginning to explore the strange and magical threads that connect the world's stories.
What does all this mean for us?
This explosion of content creates a unique challenge: how to stay informed, to find signals through the noise, all while fighting our fear of missing out?
Content is being produced at a record pace - with no slow down in sight - and yet we still expect to discover content we can trust to be interesting, relevant, and timely. 'One size fits all' no longer satisfies the marketplace. Each individual's expectations are different, their perception of "interesting" unique.
It's this challenge that drives Outbrain.
Outbrain is a content recommendation platform. For the past several years, we've worked with tens of thousands of premium publishers to connect individuals with the most interesting content on the web. Our platform serves over 6 billion recommendations to hundreds of millions of people every day.
Never heard of us? We look something like this:
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